About Research Analyze Develop, LLC

R•A•D is a management consulting firm specializing in primary research paired with deep analysis, providing executives with actionable insights

Consultative approach

We become your reliable partner for customer and market research.
We can either perform research and analysis for you, or work with your staff to bring best practices into your organization.
In fact, we view working as a team critical enough to success that we've make it a requirement with our clients.

Business experience

We have deep experience with dozens of studies over the last 15 years.
We understand the issues at hand and the urgency that you may be experiencing.
Findings are to the point, and clearly supported by the data analysis.

We find what matters

Additional metadata sources are fused with the primary data collected, giving a rich data set to analyze.
The levers that drive NPS, customer satisfaction, buying behaviors and employee engagement are uncovered through that analysis.
Emphasis is placed on items that can be acted on quickly as opposed to time-consuming product and process overhauls.

Private Equity

Guide your portfolio companies to a clearer understanding of opportunities and headwinds; quickly remedy counterproductive behaviors

CEOs

Whether due to change of control or changes in business conditions, we bring clarity to both the strengths your company has, and the challenges your company is facing

CxO & SVP roles

In larger firms, we're available to work with customer-facing SVP and CxO roles, such as Marketing, Support, Implementation and Product

Research products

Our point-in-time research products are best suited for situations where there's no on-staff expertise or bandwidth available to generate the quick insights that you need.
Our studies are also conducted independently and without agency or bias issues which inevitably hamper most internal efforts.
We team with you and your company throughout the process; we view this teamwork as critical for success. While a "fire and forget" mindset may be tempting, the very best results come when we work together.

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Building your internal competencies

Best practices start internally - we're happy to consult on your current customer-facing data collection and analysis abilities.
Moreover, we can help you build those institutional muscles needed through close support and practical exercises that bring the "why" and "how" of best practices to life.
Challenges to internal research and analysis can be significant; we will guide you through the process, avoiding the pitfalls and ensuring the resulting analysis is effective and trustworthy.
This consulting is suited If you have needs for ongoing programs, such as User Experience (UX) or Customer Experience (CX) as well as Customer Satisfaction trending

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R•A•D's best prospect profile

Over time, we've found that these characteristics are the keys to shared success with our clients:

B2B software/high tech

Our best clients are B2B companies in high tech, whether it be hardware, software or systems

Cloud/SaaS emphasis

We understand cloud and the pressures it places on organizations, including time to implement, availability and the risk of churn

SMB focus

● 30+ closed decisions per quarter● 100-500 active & reachable customers● 500+ active end users ● 50+ employees (for employee engagement)
While "big data" still garners attention, there are still remarkable insights to be gained with smaller, niche studies

Ready to work as a team

Working together seamlessly and transparently is critically important for success - high quality work is never performed in a vacuum
Having staff available to assist with data needs, context and background is key

Your company, through the eyes of the market

Our unique approach

R•A•D's best prospect profile