Primary research & analysis products
While these are our core offerings, we have the ability to create and deploy custom, client-driven projects as well
Win-Loss Analysis
Find out what's driving wins, losses and no-decisions, analytically and from the prospects point of view
Channel/Partner Analysis
If you use partners to market and sell your product, this study allows you to understand how your partners see you, and when they do - and don't - recommend your products
Net Promoter Score
Not just the NPS number, but the factors that drive NPS up and down; discover roles, products and customers that are succeeding - and those that are struggling
Brand Assessment
Discover how the market sees your company, and if they think of your company. Market and customer perceptions of your brand traits are provided.
Product perceptions
Uncover how your products are actually used in the field. Find product strengths and weaknesses; define areas where customers and users may be having difficulties - and where you shine.
Churn Analysis
Finding the drivers to churn is vitally important in protecting recurring revenues for SaaS clients
User Experience (UX)
Users almost always see the product differently as compared to buyers or decision makers. Providing a good user experience will make a difference tomorrow and onwards
Employee Engagement
Employee engagement is correlated to customer satisfaction. See which departments, roles and personas are most engaged, and which roles may be prone to turnover
Our primary research and analysis process
This is a high-level overview; from beginning to end, the process typically takes 2-3 months.
Client engagement is highest in the beginning and ending phases.
Client engagement & discovery
In this initial portion of the process, R•A•D works with key contacts in your company to understand the project needs, challenges and expected outcomes. Contact data for customers and prospects is analyzed, and available sources of additional enriching metadata are discussed.
Collect data
Customer data is collected by R•A•D through in-depth-interviews and surveys, as appropriate for the project, client and customer
Clean, code and fuse datasets into one
Often overlooked, the process of cleaning, coding data gets extra emphasis at R•A•D; many times key drivers come from expertly curated data sets. In addition, we fuse that optimized dataset with metadata your company holds, enabling deep analysis
Find drivers through analysis
While many other research firms publish bar charts and pie charts, R•A•D goes much further and looks for statistically significant and actionable drivers to buying behaviors, satisfaction and engagement. We're expert in dealing with "small data" sets.
Findings presented and supported
We present to you only what's significant and impactful. While we of course provide baseline data the emphasis is always on being as concise as possible. We generate key findings which are always designed to be actionable quickly, generally by quick process or behavior changes.